SMB Audience Strategist
Meta

Job Info

The Audience Strategy team applies quantitative and qualitative methodologies to produce actionable, data-informed insights for our business audiences to build strategies and action incremental opportunities. Collaborating closely with technical, sales, and marketing teams, they ensure growth hypotheses are effectively assessed, prioritized, measured, and scaled to drive incremental revenue for Meta and value for our clients and partners. The SMB Audience Strategist will need to have a deep knowledge of a broad client set; from small single owner businesses, to clients, to large, sophisticated marketing teams. Understanding, engaging, and influencing the multiple touchpoints a client has across Product, Sales, Marketing, and the ecosystem of third party partners, is a must. This highly collaborative role requires a strong understanding of scaled marketing strategy, measurement methodologies, and technical execution.

SMB Audience Strategist Responsibilities:

• Independently analyze and synthesize quantitative and qualitative data, including company financial trends, product data, marketing campaigns, and survey results in order to build a deep understanding of SMB audiences.
• Navigate marketing technology implications, data/signal limitations, and measurement strategies on strategic approaches and opportunity addressability.
• Source sales and marketing team feedback to understand client needs and identify global strategic opportunities.
• Evaluate measurement methodologies and champion best practices.
• Define concrete, material goals across multiple marketing channels that can be rolled into topline marketing goals.
• Utilize data analytics to gain deep insights into the SMB market, identifying trends, challenges, and opportunities to enhance engagement and growth.
• Lead the identification and segmentation of priority audiences for SMB marketing across channels.
• Translate complex data insights into actionable audience strategies with clear growth hypotheses.
• Partner with technical teams (marketing technology, business engineering, product) to prioritize solutions aligned with revenue generation.
• Assess quarterly results, synthesize learnings, and iterate on the strategic plan to maximize impact.
• Align all relevant stakeholders on roadmap status and progress to goal while ensuring marketing deliverables for small business and mid-market sales are delivered on time and predictably.
• Establish robust metrics and KPIs to measure the effectiveness of audience strategies and adjust plans as necessary to meet business goals.
• Measure and analyze existing marketing strategy performance, identifying optimization and improvement opportunities.

Minimum Qualifications:

• Bachelor's degree or equivalent experience in Marketing, Engineering, Data Science, or a related field.
• 8+ years of experience in strategic planning, growth, product marketing, marketing analytics or a similar role, with a focus on the SMB market.
• Experience with scaled marketing channels (i.e. paid search, social media, in product, email) and their targeting.
• Analytical experience with the skills to interpret complex data and translate it into effective strategic plans.
• Experience in leveraging the statistical methods for performance attribution and experimental design (holdouts, MMM, MTA, causal inference, etc) and their relative tradeoffs.
• Experience defining measurable revenue, product adoption, and/or service targets.
• Track record of developing and executing successful data-driven strategies that drive measurable business growth.
• Experience bridging the gap between technical and non-technical teams.
• Experience as a "connector" across teams to drive results, including strategic alignment and execution against stated KPIs.
• Experience problem-solving and communicating about issues with executive audiences.
• Experience conveying complex information clearly and persuasively to a variety of audiences.

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