Sales wins (success stories) development and communications - Work with sellers to capture sales wins and communicate to organization; Generate customer case studies from this content
POTENTIAL PROJECTS:
MARKETING ANALYSIS PROJECTS
Customer information analysis - Work to improve the quality of our customer contacts within our lead management tools; Analyze our database to generate customer targets / lists to support marketing campaigns and program execution
IIR analysis - Analyze these resources to identify potential contacts based on target criteria and work with Inside Sales Team to target these accounts
Market analysis - Research and analyze the electrical testing and maintenance markets to better guide future growth planning. What is our market size? What segments/ regions/ industries present the highest CAGR for us? Develop marketing dashboards
MARKETING COMMUNICATIONS PROJECTS
Sales wins (success stories) development and communications - Work with sellers to capture sales wins and communicate to organization; Generate customer case studies from this content
PR and article development - Work with agency and internal SMEs to develop article placements
DIGITAL MAREKTING PROJECTS
Execute Google Ad campaigns and email campaigns - Support the team to develop, execute and analyze Google Advertising and email campaigns
Website and SEO improvements for ERS/ HVM/ eti - Work with corporate SEO and marketing teams to help implement actions / content that improves SEO performance of our website. Our websites are an underutilized channel that we need to better leverage and optimize.
Social media - Continue to build and support our social media communities for ERS/ HVM/ eti. Create new social media content.
Virtual event execution - Plan and manage corporate presence at online virtual events including webinars.
PRODUCT MARKETING PROJECTS
Major Account Marketing - Work with Marketing Director and the major accounts team to drive land and expand strategies within our major accounts.
Industry Marketing (Contractors, DataCenters, and Renewables) - Develop industry specific marketing content for ERS/HVM key industries and drive business within key industries including Contractors, Data Centers, and Renewables. These segments present great growth opportunities and need focused attention.
Additional Support for ERS CoEs - Execute product marketing for specific CoEs areas of focus (ie. Transformer Svs or P&C Services). Currently, we have minimal marketing efforts trying to support all the CoE areas.
REQUIRED SKILLS, EXPERIENCES AND ABILITIES:
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