ERS-Marketing Operations Specialist - Columbus, OH
Vertiv Corporation
Job Info
POSITION SUMMARY
The Strategic Marketing Manager is responsible for developing a comprehensive program that will drive measurable market growth for ERS and HVM in the Electric Vehicle (EV) and Battery Energy Storage (BESS) markets. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Business Development Manager to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs.
RESPONSIBILITIES
The ideal candidate will have a deep understanding of the marketing lifecycle from analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include:
- Develop and execute go-to-market plans that delivers against specified business results and revenue targets
- Develop market segmentation and positioning for areas of responsibilities
- Develop marketing programs to generate sales and drive revenue growth
- Serve as subject matter expert of assigned program(s)
- Execute marketing plans that include events, public relations, social media, digital marketing and branding
- Establish and deliver against marketing program KPIs
- Create regular reporting cadence for specific marketing performance
- Conduct internal and external customer research to gain insights for decision making
- Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
- Generate relevant content for use in thought-leadership and promotional materials that advance the brand
- Serve as subject matter expert (SME) for marketing and areas of responsibility
- Present at external events and internal training and meetings
- Deliver sales enablement training and assets to support sales cycle
- Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
- Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
To perform the job successfully, an individual should demonstrate the following competencies:
- Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customer; Gets first-hand customer information and uses it for improvements in products and services; Acts with customers in mind; Establishes and maintains effective relationships with customers and gains their trust and respect.
- Decision Quality - Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
- Integrity and Trust - Is widely trusted; is seen as a direct, truthful individual, can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; doesn't blame others for his/her own mistakes or misrepresent him/herself for personal gain.
- Listening - Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees.
- Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at first answers.
- Standing Alone - Will stand up and be counted; doesn't shirk from personal responsibility; can be counted on when times are tough; looks forward to taking charge of a problem or issue; is comfortable working alone on a tough assignment.
QUALIFICATIONS
- Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
- Strong written, project management, and presentation skills
- Strong communication skills to all levels of the organization from peers to executive management
- Self-starter
- Based in Westerville, OH
- Broad based understanding of marketing is essential. Knowledge of the electrical industry and renewable energy market is a plus.
- Digital marketing experience is a plus
- Experience with services marketing or product management
- Experience with Pardot and Sharepoint is a plus
EDUCATION/EXPEIENCE
- Bachelor's degree in Marketing, Strategy, or related field required -- MBA preferred
PHYSICAL REQUIREMENTS
- N/A
- N/A
10%
The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.
At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5.0 billion in revenue, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com
The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.
OUR STRATEGIC PRIORITIES
- Customer Focus
- Operational Excellence
- High-Performance Culture
- Innovation
- Financial Strength
- Own It
- Act With Urgency
- Foster a Customer-First Mindset
- Think Big and Execute
- Lead by Example
- Drive Continuous Improvement
- Learn and Seek Out Development
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company's career page located on Vertiv.com/Careers
Work Authorization
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
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