Email Designer and HTML Developer
Horizontal Talent

Job Info

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Remote in the US
Do not apply if in the following states:
Alabama, Arkansas, Delaware, Florida, Indiana, Iowa, Louisiana, Maryland, Mississippi, Missouri, Oklahoma, Pennsylvania, South Carolina, and Tennessee.

Primary Function of Position
The Marketo Email Designer and HTML coder will spend much of their time handling e-mail requests,
building them in Marketo and Litmus or other email building tools, testing in Litmus and Marketo as well
as partnering with the Marketo project manager and team to understand required changes, while
ensuring edits and redlines are executed and that polished and professional e-mail communications are
delivered on time. In some situations, or projects, you may need to use advanced e-mail troubleshooting
and address other technical challenges. The person will report to the Lead on the Email Management
team which reports under the Marketing Automation team. The Sr. Marketo Email Designer also works
closely with the Marketing Automation team and tightly aligns with upstream/downstream business
partners and agencies.
Essential Job Duties
? Partner with marketing teams to deliver high quality email communications.
o Understands and assists in driving email requirements and best practices; recognizes
gaps and identifies development issues.
o Strong understanding of user interface design/UI/UX
? Building Email
o Proficiency implementing email programs within ESP (E-mail Service Provider) tool.
o Experience developing functional email templates designed around responsive, mobile-
friendly, dark mode friendly email experiences (optimized for all devices)
? Understand differences between coding for web and coding for email.
o Must have Advanced Frontend HTML and CSS experience, for:
? Developing/editing responsive email templates in HTML or through CMS
systems
? Writing clean, efficient, and maintainable code from scratch, or adapting
existing code to meet business requirements.
? Implement advanced coding practices including media queries and conditional
formatting.
? Building landing pages from layered PSD and Figma files
o Experience with Email Testing, including:
? QA process for emails: ensure proper rendering, consistency and spam scoring
across various email clients and operating systems.
CONFIDENTIAL AND PROPRIETARY - Intuitive Surgical Inc.
Prior to use, use ACCS to verify that this is the current revision Template: 853225

? Update and maintain email templates whilst adhering to brand guidelines.
? Implement A/B testing to optimize email performance and engagement.
? Troubleshooting and Best Practices
o Troubleshoot technical issues with ESP service representative and internal stakeholders
related to tracking, implementation, and deployment of campaigns.
o Conduct competitive research and identify best practices for coding architecture, user
experiences for email programs and landing page designs.
? Additional Capabilities
o Experience using Dreamweaver or similar code editing program.
o Proficiency with Photoshop and Figma, to take designs from Photoshop and build into
responsive email.
o Basic image editing skills to crop, optimize and modify assets for email and web.
o Excellent written and verbal communication skills.
Required Skills and Experience
? Must have 2-3 years of Marketo experience. Should have email platform experience with tools
such as Litmus or Knak.
? Must have Advanced Frontend HTML and CSS experience coding emails.
? Troubleshoot technical issues with ESP service representative and internal stakeholders related
to tracking, implementation, and deployment of campaigns.
? Conduct competitive research and identify best practices for coding architecture, user
experiences for email programs and landing page designs.
Required Education and Training
? Minimum B.S. degree preferred.
? Minimum 2-3 years of experience building emails and Landing pages.
? Has a quick intelligence, is fast on their feet and quickly responds to issues and questions.
? Can organize, summarize, clarify, and communicate ideas simply, succinctly, and accurately to
technical and non-technical audiences and leadership levels.
? Capable of maintaining a rapid pace, moves at a nice clip and enjoys having multiple projects
going at once. Can change course, be scrappy and get things done on short timeframes.
Working Conditions
? The Marketo Email Designer works remotely supporting stakeholders globally. The position calls
for regular Zoom calls to sync and coordinate workloads.
? Regularly meeting with Stakeholders and the Marketo Team in the pursuit of executing their
Email tasks on time.
? This position is designated as purposefully on site and requires periodically working in the office.
Preferred Skills and Experience
? Experience working in a regulated environment; familiar with Medical Device Regulations - CFR
& ISO requirements preferred.
? Knowledge of Marketing Automation Systems Veeva Content Approval processes.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $28 - $31 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.

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