Commercial Brand Strategy Lead, VEOZAH
Astellas

Job Info

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Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

This is an exciting time to join Astellas Pharma US, Inc., is an affiliate of Tokyo-based global pharmaceutical company Astellas Pharma, Inc. (TYO: 4503), globally focused on Ophthalmology, Women's Health, Oncology, and Infectious Disease. Operating in 70+ countries, with $11B revenue and more than 14,000 employees, relentlessly in pursuit of scientific progress and addressing unmet medical needs. For more information on Astellas, please visit our website at www.astellas.com.

Purpose:

The VEOZAH Commercial Lead is responsible for leading and driving the development and implementation of the VEOZAH Strategic Plan, Competitive Readiness Plans, Messaging evolution and Data generation across all aspects of HCP, Medical Education and Consumer Marketing. Additionally, this colleague will be the lead for Global co-creation, LCM and and iEGBP, GPST/CCT/LBT.

The Commercial Lead report directly to the VEOZAH Commercial Head and sit on the US Brand Leadership team and will be a critical role in driving the short and long term success of the business.

This colleague is responsible ensuring and modelling strong cross-functional alignment in the Brands@Center Operating Model and ensuring execution of strategy with key partners, especially other members of the brand team, Global Marketing, CI, Sales, Training, Regulatory, Legal, Medical Affairs, and agencies.

Specific responsibilities will evolve based on the needs of the brand, lifecycle of the brand, and competencies required on specific projects.

Essential Job Responsibilities:

• Responsible for leading the development of the Strategic Brand Plan
• Responsible for development and implementation of competitive readiness plans across all aspects of the commercial Organization
• Responsible for the short and long term data generation plan
• Lead for partnership with Global Marketing
• Develop, measure, and monitor KPIs and related action plans
• Develop and co-deliver communication strategy and plan for Veozah Brand@Center Operating Model
• Manage detailed budget for brand across HCP, Consumer and Access Marketing
• Lead development and completion of executive reporting (QBR, MBR, IR)
• Ensure all work is completed in an ethical and compliant manner

Quantitative Dimensions:

• Financial and brand performance
• Marketing strategy, management, and execution
• Customer satisfaction and experience - enabling strong, business-centric, collaborative relationships with customers, both internal and external
• Driving business performance through effective cross-functional team dynamics and collaborative initiatives
• Contribute to broader organization by leveraging and sharing best practices
• Efficient use of resources including management of vendors, negotiation for services both internally and externally, and monitoring of budgets

Organizational Context:

• This individual will report to the US Commercial Head, VEOZAH. This position will need to fully develop working relationships with external partners and internal colleagues from other departments (including global, market research, legal, and regulatory). Frequent contact and collaboration with Brand Commercial Heads and/or associated senior level colleagues across functions is expected. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative solutions.

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