Category Sales Manager - Optical
Meta

Job Info

The Meta Reality Labs Category Sales organization leads Go to Channel - distribution strategy and Sales performance growth & management. The Category Sales team influences the early stage of product development & capabilities required to successfully launch and grow the category within sales channels. It creates go-to channel plans, manages sales performance & growth and provides directions for future investments related to distribution.We are seeking a highly motivated and experienced Global Category Manager specifically to grow our Optical sales capability.The successful candidate will be responsible for defining and aligning the distribution strategy for our upcoming portfolio of optical & health products in the Wearable category. The job will also require the candidate to partner cross functionally with PMM, PM, Business development, Sales channels and Sales operations to ensure we develop the right capability and channels to distribute Optical & Health wearable products. The candidate will be responsible for launch moment readiness, kicking off sales motion, supporting long lead partner sell-in, developing sales guidance and plans for prescription & health products. The candidate would need to display qualities of a general manager to identify and grow initiatives that improve sales conversion and creatively execute a strategy to achieve revenue goals for prescription products. This includes overseeing & supporting the WW Sales Performance category manager on key customer journey touchpoints, promotional strategy, analyzing sales metrics, managing the sales cycle, and identifying and closing gaps to goal specifically for the prescription & health related products.A successful candidate will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.

Category Sales Manager - Optical Responsibilities:

• Define and drive alignment on the sales distribution strategy by analyzing existing portfolio performance, monitoring competitive activity, analyzing market trends and identifying opportunities for differentiation for the upcoming prescription & health products
• Create go-to-channel (GTC) strategy to drive product sales: via conducting path to purchase analysis by understanding customer behavior, identifying key touchpoints, and optimizing the customer journey for prescription & health products
• Ensure launch moment readiness by preparing sales teams, developing and executing launch plans, and ensuring all necessary resources & capabilities are in place.
• Align and define Lifetime Goals specifically for the health & prescription related product and its supporting budget to drive towards its goals
• Establish and Manage long lead partner sell-in for the Optical & Health channels (example Optical retailers , Wholesale Channel with Optical & Hearing departments etc.) by building relationships, creating joint business plans, and ensuring effective communication and collaboration.
• Develop and execute customer feedback management and prioritization strategies to ensure customer needs are met and feedback is incorporated into product development.
• Partner with the In Market Wearable sales category manager to align on goals to the sales annual plan by working closely with cross-functional teams, developing and executing go-to-channel strategies, and ensuring effective communication and collaboration.
• Partner with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
• Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
• Serve as the subject matter expert on prescription wearer and channel needs and mindsets

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, or related field.
• 8+ years of experience in category performance management in the prescription optical industry.
• Experience managing launch moments with strong analytical background for Prescription - Optical products.
• Experience with consumer research and proficiently using data and insights to inform product, Go To Market and Go to Channel strategy.
• Experience working with internal and external partners.
• Experience in conducting path to purchase, sales competitive analysis and identifying opportunities for differentiation.
• Experience developing sales strategies and evaluate sales opportunities that help develop and grow the category.
• Experience presenting, influencing and persuading stakeholders.

Preferred Qualifications:

• Masters Degree in Business, Marketing or related field
• Experience working independently and adapting in a fast-paced, entrepreneurial, ambiguous and fluid environment, identifying and escalating issues early and often.
• 10+ years of professional experience
• Experience in consumer electronics with interest in new and emerging tech

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