Assistant Campaign Manager - AMS
LEGO Group

Job Info

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Job Description

Are you ready to embark on an exciting journey with one of the most beloved brands in the world? As part of the LEGO Retail AMS Regional Marketing team, you'll play a pivotal role in bringing the magic of the LEGO Group to life for countless families and kids.

Our mission is to create unforgettable experiences that drive traffic and conversion for our LEGO Retail Stores and LEGO.com, and we need passionate and dedicated individuals like you to help us achieve our goals!

Core Responsibilities

Our team mandate / key objectives are to:

• Increase focus on integrating with local markets (US, CA, MX)
  

• Grow LEGO Retail footprint thru expansion and optimization of portfolio of stores
  

• Implement the LEGO Retail Global Marketing Plan with precision and excellence
  

• Drive footfall / traffic
  

• Capture local opportunities, devise mechanic for contingency and ensure fast local response
  

You will contribute to these thru:

• Support execution of marketing plans alongside a team of Campaign Managers that deliver successful omnichannel shopping experiences, driving achievement of LEGO® Stores and LEGO.com objectives
  

• Support event management and planning for Grand Opening & Anniversary celebrations for LBR stores
  

• Drive and implement experiential activities instore to create awareness and engagement with our brand and channels (ie: Make & Takes, Instore Workshops, Passport Program) for Families & Kids
  

• Assist in retail marketing program development, including briefing in-store and ecommerce campaigns, and collaboration with creative and media agencies to move to execution
  

• Support day to day needs across AMS Regional marketing team inclusive of tasks to enable execution of marketing programs including calendar maintenance and accuracy, store communication, sample orders, installation instructions, kitting of programs, shipping details/tracking, call center communication and troubleshooting any challenges that arise
  

• Support proximity marketing for LBR stores by managing our Mall Marketing partner (Engagement Agents), managing calendar, development and delivery of assets to support key campaigns, promotions and product launches
  

• Gather and organize insights and data to inform instore marketing development and execution
  

• Support processes for month end close and year end close for AMS Regional Marketing budget
  

• Accountable for flexing independently across campaigns and team responsibilities
  

• Support the execution of the global marketing plan and calendar of activity for LEGO Retail in the Americas (AMS), being an ambassador for activity across other LEGO Group Business Units
  

• Work in partnership with the Sr Campaign Manager and other Campaign Managers to be the regional leads for driving key campaigns, ensuring strong local execution and relevant local activations that drive awareness of our product portfolio and drive to LEGO Retail
  

Play your part in our team succeeding

This role sits in the LEGO Retail AMS Regional Marketing team which falls within the Retail Experiences & Marketing (REM) team within LEGO Retail. You will join a team of other marketeers whose role it is to deliver and complete marketing campaigns within our region, driving both traffic and conversion for our LEGO Retail Stores and LEGO.com!

We deliver the ultimate brand experience for our shoppers and work closely with Store Operations to ensure a strong execution instore as well as with the LEGO.com team to optimize the traffic going to eCommerce.

In addition, we partner with our BU Brand teams to integrate into local activity and ensure tight-knit collaboration across the business.

Do you have what it takes?

• 2+ years experience in retail / shopper marketing, including planning and execution of in-store campaign elements
  

• Hands on experience in developing in store and event material and activations including working with external agencies for design, production and execution
  

• Demonstrated detail orientation with experience in successful time management, budget management, project management and marketing logistics
  

• Relationship builder who can collaborate across functions and business units in a highly matrixed organization
  

• Ability to work well both independently and as part of a dynamic, fast running cross-functional team
  

• Effective relationship builder who can collaborate across functions and business units
  

• Strong attention to details with excellent verbal and written communication
  

• Experience with managing processes through tools like Microsoft Excel preferred
  

• Exhibits resilience, energy, passion, and a can-do attitude
  

• Advanced level English required
  

Additional details on this position

• The salary for this position has a range of $81,600 - $122,400 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
  

• This position will initially be based at 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
  

• Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
  

#LI-Hybrid

#LI-SW2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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